Contextualization = becoming all things to all men, so that I never compromise God’s Word and do the least to offend cultural sensitivities.
Contextualization = becoming all things to all men, while I do the most to offend God’s Word and make myself like that culture (or subculture) in order to let them think I am hip, and then maybe they’ll think the Gospel is cool and accept it.
Listen to this:
D.A. Carson – That By All Means I Might Win Some

